Tag Archives: Social Media

Online Marketing for Your Small Business:
Bridging the Gap from Offline Marketing

Social Media Influence: 3 Steps to Boost Your Social Media Productivity

Before I get into this post, I need to define what I mean by “social media” and “productivity” in this instance. First, by social media, I’m referring to your efforts to connect, share, mediate, and be relational online, whether for personal or online marketing reasons. I am including the use of social networking sites to [...]

12 Great SEO-Ready WordPress Themes

If you’re running a blog, you need to be running it on WordPress. Why? For one, the ease-of-use and out-of-the-box functionality is second to none in the blogging platform world. Also, WordPress has some pretty stellar plugins that handle your on-site Search Engine Optimization without too much tweaking and coding. On top of that, there [...]

7 Ways to Land Clients With Social Networking

If you’ve been running a business for any amount of time, you know the importance of finding, pitching, and landing clients. The process usually involves cold-calling, referral followups, requests for proposals, face-to-face meetings and/or some combination of the above. Online, while it’s significantly harder to have a face-to-face meeting (or easier if you’re using a [...]

The Social Media Paradigm

Social Media is like pain–it doesn’t seem to be as strong when you’re not thinking about it. Meaning if you aren’t thinking about your social media efforts, they’re probably not building your brand. The difference between social media and SEO sometimes is this fact. The whole point of SEO is to rank high in the [...]

Small Business SEO

You have a small business. You have a website. You don’t have as many sales as you need, however. What’s the problem? The answer, most often, when it comes to website conversions and online sales, is that your customers aren’t able to find you. If you are interested in increasing conversions, being more present in [...]