Tag Archives: Seth Godin

10 Tips for Becoming a Smarter, Social Business Person

The Next Not-Google

Bing is a revolutionary new search engine from Microsoft with a $100 million price tag for the company. The goal, apparently, is to create the “next” Google. For most, this means simply creating a better search engine, but it could also mean creating something that’s better than a search engine. Here’s my take: If Bing’s [...]

Marketing to “The Masses”

About six months ago I got into a heated debate with a great friend about “the masses.” He apparently wanted help building a movie production studio (laugh if you will–we were about ready to go with financial backing from his school–Berkelee School of Music), and wanted some help from me and some friends, when I [...]