Ever wondered what the absolute best steak recipe was? Interested in creating for yourself the type of perfect steak that melts in your mouth, right in the comfort of your own home? Let me paint a picture for you: You come home from work after a busy day, craving the ultimate man-meal of USDA Choice [...]
SEO Basics: Geo-Targeting for Your Website or Blog
I’ve been working on SEO (search engine optimization) to increase my organic search results for both my personal blog and website and my company’s website, mainly by focusing on tried-and-true SEO tactics and some newer ideas. My main goal for my blog is to improve in the SERPs (search engine results pages) for certain keywords [...]
Online Marketing for Your Small Business:
Bridging the Gap from Offline Marketing
Like me, you’re a small business owner. Maybe you’ve dabbled in marketing completely on your own, using things like business cards, postcards, and brochures, direct mail campaigns, and maybe even cold-calling to reach your customers. Maybe you even hired a marketing/advertising firm or had an intern designer working for you. Either way, if you’re like [...]
Social Media Influence: 3 Steps to Boost Your Social Media Productivity
Before I get into this post, I need to define what I mean by “social media” and “productivity” in this instance. First, by social media, I’m referring to your efforts to connect, share, mediate, and be relational online, whether for personal or online marketing reasons. I am including the use of social networking sites to [...]
12 Great SEO-Ready WordPress Themes
If you’re running a blog, you need to be running it on WordPress. Why? For one, the ease-of-use and out-of-the-box functionality is second to none in the blogging platform world. Also, WordPress has some pretty stellar plugins that handle your on-site Search Engine Optimization without too much tweaking and coding. On top of that, there [...]
The Social Media Paradigm
Social Media is like pain–it doesn’t seem to be as strong when you’re not thinking about it. Meaning if you aren’t thinking about your social media efforts, they’re probably not building your brand. The difference between social media and SEO sometimes is this fact. The whole point of SEO is to rank high in the [...]
Small Business SEO
You have a small business. You have a website. You don’t have as many sales as you need, however. What’s the problem? The answer, most often, when it comes to website conversions and online sales, is that your customers aren’t able to find you. If you are interested in increasing conversions, being more present in [...]
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