SEO for Business: A Quick Tip

SEO for Business: A Quick TipI’m currently in the process of doing some SEO (search engine optimization) for my company’s website. In order to appear in more geographically-targeted SERPs (search engine results pages), I’m hoping generate similar–yet not duplicate–content for each of the cities and areas we currently serve. Though we’re a web-based business (we can and do operate anywhere), we hope to become a regionally recognized business in the near future. SEO practitioners preach that it’s important to not place too much emphasis on “duplicate content” throughout your site, so we’ll see what the SEO benefits really turn out to be. Here’s what I’ve done so far:

  1. I used Scribe SEO to optimize a simple “what we do” type post so that it ranks highly for the keywords “printing” and “san marcos” (where we’re officially located).
  2. I let Scribe SEO tell me what keywords were good for my metadata SEO keywords, and plugged them in to my article. Note: I’m using Magento Shopping Cart for my business’ store and website, so while there was a way to add metadata, there weren’t any built-in SEO benefits already.
  3. I did the same for the meta description (Scribe SEO helps me keep my meta descriptions short–between 75-100 words). Additionally, I put my main keywords into the beginning of the meta description to help the SERP SEO.
  4. Finally, I created multiple articles with the same title (San Marcos Printing) and changed the city for each geotargeted location (example: Kyle Printing, New Braunfels Printing). Every time I used “San Marcos” in my article, I changed the city’s name.
  5. I did the same thing for the terms “Web Design,” “Social Media,” and “SEO” in San Marcos (and then in each different city).

All in all, only time will tell how well my nifty trick pays off. A quick yet obvious tip: DON’T make articles for cities you don’t (or couldn’t) actually and feasibly do business in! Whether or not Google finds you is irrelevant: your customers quickly will!

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