I’m working on building up a consultancy with Brandon Marker for social networking and online marketing. So far, I’m working for Donald Minnick of Interpersonal Skills Lab and Deb Poppe of Poppe Mortgage Services, hoping to build their online presence and business brand into something worth writing home about. Here’s an outline of what’s going down:

• Twitter: we’re setting up Twitter accounts to keep followers updated on industry-specific news and specials, and business happenings. We’ll be strategically building a list of around 2,000 – 3,000 followers for each account.
• Newsletters: if you’ve had the distinct pleasure of subscribing to my very own newsletter, you’ll have an idea of what we’re hoping to do.
• Article Marketing: it’s all about content, but where that content ends up is also a big deal. We’ll be using specific article marketing techniques to place certain articles around the web to hopefully be picked up and freely distributed. This technique should lead to about 7-10% of our overall traffic.
• Niche Blogging: yup, we couldn’t do this without a blog, and it’ll be one of the main traffic sources–either from organic or paid search results.
• Paid ads: campaigns will be run through various online markets–Google, StumbleUpon, and others.
• Social networking: Facebook, LinkedIn, you name it–we’re going for it.
• Much, much, more. There will be so much going on under the hood during these campaigns that our heads will probably explode. Multiple times. BUT–we’ll try to keep you updated on the latest, and what’s working and what’s been tossed.

Hmm, this is starting to seem like a book’s table of contents… I wonder if anyone out there would be interested in a book on successfully using social marketing and networking to promote a business?

Related posts:

1. Online Marketing for Your Small Business: Networking and Social Media
2. 7 Ways to Land Clients With Social Networking
3. How to Use Social Marketing for Your Business
4. Online Marketing Basics: 10 Ways to Drive More Traffic to Your Blog
5. Social Media Influence: 3 Steps to Boost Your Social Media Productivity