I’ve been writing a lot lately. Not necessarily here, though I have been taking some time to plan out my blogging schedule for the next few months. No, mostly I’ve been writing a novel. You can check it out here–it’s a thriller; an action-packed novel, and I’m pretty proud of it. However, as a writer [...]
What You Need to Run A Successful Blog
Steve Pavlina writes that we must be “web savvy” in order to be able to maintain a successful blog for our small business. As an entrepreneur, you should consider investing some time and money in getting some of these skills under your belt. From StevePavlina.com:
“Web savvy
What do I mean by web savvy? You don’t need to be a programmer, but you need a decent functional understanding of a variety of web technologies. What technologies are “key” will depend on the nature of your blog and your means of monetization. But generally speaking I’d list these elements as significant:
- blog publishing software
- HTML/CSS
- blog comments (and comment spam)
- RSS/syndication
- feed aggregators
- pings
- trackbacks
- full vs. partial feeds
- blog carnivals (for kick-starting your blog’s traffic)
- search engines
- search engine optimization (SEO)
- page rank
- social bookmarking
- tagging
- contextual advertising
- affiliate programs
- traffic statistics”
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