Social Media Marketing, Small Business Success, Marketing Tips & Advice

For my readers who are interested in improving their SEO (search engine optimization) for their blog or website, I wanted to take an extra day and write up a post about the best information I’ve found during the month of February. Note that these aren’t necessarily posts that were written in February, just posts that I came across and really liked. I asked my Twitter network to help me out with their favorite SEO posts, and hopefully you’ll help spread these great posts by linking to it and promoting it through your networks!

Introductory SEO Articles

1. What Is SEO?
2. How to Get Started With SEO – A great introductory article about SEO for general purposes; good for learning about what SEO is and how it works.
3. Cheap SEO is Cheap SEO – The name explains all. Solid article though.
4. SEO vs. PPC
5. SEO Tips – 4 Quick SEO Wins
6. How to Conduct Keyword Research – An SEOMoz article detailing some basics for conducting proper keyword research for SEO purposes.
7. How Search Engines Operate
8. The Web Developer’s SEO Cheat Sheet
9. The Beginner’s Checklist for Small Business SEO – If you read nothing else about SEO, click this link and read through everything SEOMoz says. This article is a must.
10. The Beginner’s Checklist for Learning SEO
11. SEO for Startups – Top 7 Lessons

SEO Concepts

1. How Our Brains “Google” – Interesting take on searches; includes nifty pictures with heat maps and walks through the “brain processes.”
2. The Shape of Marketing – 2010 and Beyond
3. Companies Get the SEO They Deserve
4. 2010 SEO Checklist - From Bruce Clay’s SEO blog.
5. 3 Tips for “Company Blogging”
6. Managing and Improving Your Business’ Relationship Online – From GetListed.org; good read.

External (Offsite) SEO

1. Should A Small Business Have A Wikipedia Article? – Promoting a website can be difficult; this post helps answer the question of how to go about doing it.
2. YouTube and SEO
3. Why Local Search Is So Important
4. Marketing-Driven SEO Strategy – A good post on marketing and SEO.
5. 30 SEO Bookmarklets to Save You Time
6. Google Analytics and Tracking Code Basics and Time-Saving Plugins
7. Getting Started Publishing on Google News
8. Geo-Targeting for Your Website or Blog – Yeah, this one’s from my website, but I think it really is a great article (if I do say so myself). I’ve been working to geo-target my San Marcos-based printing and web design company using some of the methods I outline here.

Internal (Onsite SEO)

1. Website Conversion Tactics
2. Keyword Research Factors to Consider
3. Theming Through Siloing – Bruce Clay writes about siloing, a concept that allows “you to achieve high search engine placement both for general and targeted keyword phrases through themed vertical page linking and/or construction.”
4. Google Video Sitemaps – Ever wondered about using video on your site for SEO purposes? This article from Bruce Clay’s blog talks about using video sitemaps for Google.
5. A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets) – A nice, well-thought out article detailing how to find and correct problems with your SEO. A post by Danny Dover from his SEO book. Very interesting advice and extremely helpful content on this post.
6. Running Giveaway Competitions for Links and SEO – Have you thought about running a competition on your blog or website? For many small businesses, this plan could be a great way to generate more business or just popularity.

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