My New Ebook: The 3 R’s of Social Media

by Nick Thacker on August 6, 2010

The 3 R's of Social MediaRelevance, Recency, and Reputation.

‘Nuff said, but if you’re still unsure, check out the new book. It’s a quick read, like the others, and I think it answers a few questions some of you may have, including the infamous, “So what does Google really look for when it ranks websites?”

Please read it for free, and please pass it along to your network. Then please tell me what you think of it–did I answer your questions? Was it worth the price?

Thanks!

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Turn Your Blog Into A REAL Business

by Nick Thacker on July 20, 2010

This post isn’t about viewing your blog as a business—it’s about actually setting up a legal business structure for your blog. Why would anyone want to do this? After all, in some ways isn’t making money online sort of the “anti-business?” Well here are a few reasons you may consider setting up your blogging structure as an actual business: [click to continue…]

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Stop Advertising Your Failures

June 24, 2010

Driving down the road, I see a gas station sign that reads, “Clean Restroom.” Without a doubt, this is most certainly not the place I’m going to stop to relieve myself. I understand that it used to be (and maybe still is) a huge draw for travelers to have a “clean restroom” at service stations [...]

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How to Hack Your Motivation: Part 1

June 14, 2010

Yes, that’s me. I know–I look like a gross fish. I’m sitting in my bed at 11:30 am on Monday morning, NOT wanting to write this post. Not because I don’t have anything to write about (it’s been a month since I’ve written anything, so I’ve got PLENTY to say…). Not because I’m lazy–I’ve been [...]

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SEO for Business: A Quick Tip

May 14, 2010

I’m currently in the process of doing some SEO (search engine optimization) for my company’s website. In order to appear in more geographically-targeted SERPs (search engine results pages), I’m hoping generate similar–yet not duplicate–content for each of the cities and areas we currently serve. Though we’re a web-based business (we can and do operate anywhere), [...]

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The Rooster & The Hen

April 24, 2010

A Depression Era Poem
The Rooster and The Hen
Said the Little Red Rooster, “Believe me things are tough!”
Seems the worms are getting scarcer and I cannot find enough,
What’s become of all those fat ones? It’s a mystery to me.
There were thousands through that rainy spell,
But now, where can they be?”

But the Old [...]

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SEO: What Gets Measured Gets Managed

March 28, 2010

…And what gets managed gets improved.
In Gordon Bethune’s (CEO and champion of Continental Airlines) book From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback, he writes numerous times about measuring those things that need to be managed. His reasoning states that if you don’t know where you’re struggling, you won’t know where [...]

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31 Great SEO Articles for March 2010

March 1, 2010

For my readers who are interested in improving their SEO (search engine optimization) for their blog or website, I wanted to take an extra day and write up a post about the best information I’ve found during the month of February. Note that these aren’t necessarily posts that were written in February, just posts that [...]

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SEO Basics: Geo-Targeting for Your Website or Blog

February 25, 2010

I’ve been working on SEO (search engine optimization) to increase my organic search results for both my personal blog and website and my company’s website, mainly by focusing on tried-and-true SEO tactics and some newer ideas. My main goal for my blog is to improve in the SERPs (search engine results pages) for certain keywords [...]

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Online Marketing for Your Small Business:
Bridging the Gap from Offline Marketing

February 18, 2010

Like me, you’re a small business owner. Maybe you’ve dabbled in marketing completely on your own, using things like business cards, postcards, and brochures, direct mail campaigns, and maybe even cold-calling to reach your customers. Maybe you even hired a marketing/advertising firm or had an intern designer working for you. Either way, if you’re like [...]

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